Nov
28
2005
Joel on PR spending vs. Ship Early/Often
Posted by Joe Rinehart at 1:32 PM
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There's a good post over on Joel on Software (well, a lot of good posts, actually) focusing on how big PR / marketing budgets don't work for large companies (Microsoft) attempting the ship early/often web apps (live.com).
In a nutshell: if you're planning on releasing early/often, and maybe even planning public release before product is "done" (see: Gmail, BasecampHQ, etc.), it doesn't pay to spend millions of dollars to drive a lot of people to your site, especially if it sucks.
More at http://www.joelonsoftware.com/items/2005/11/02.html.